TURN YOUR
PASSION INTO
PURPOSE
POW imagines a world where communities come together to protect the outdoors, enjoying what nature offers while ensuring its resilience for future generations.
We believe the best way to create this world is to educate, collaborate, and advocate for climate action.
Not simply to protect the snow we ride, the forests we run, the cliffs we climb, or the river we paddle; but to create a climate-friendly society where there’s social justice and respect for all living things.
LATEST POW NEWS
Interview with POW Germany athlete and snowboarder Aline Bock
Aline Bock, snowboarder and member of POW Germany’s Athlete Alliance. She’s a Freeride World Tour winner and she’s also someone who talks about climate protection measures, both big and small. In this interview, she talks about how she finds her motivation to tackle not only steep slopes but also the climate crisis.
UTMB: Modest progress, but the path to a 20% reduction by 2030 remains fragile
After 24 months of advocacy efforts directed at UTMB, POW is pleased that the organisation is finally showing a decline, driven primarily by a reduced number of participants and attendees (≈280 fewer runners in 2025, a 2.5% decrease), as well as a decrease in the number of media representatives, guests, and partners (≈560 fewer people). These measures are in line with UTMB’s goal of a 20% reduction in the carbon footprint by 2030. However, it remains insufficient unless additional actions are implemented.
From Selling Shoes to Saving Slopes: Ben Aidan’s Trail to ISPO 2026
Ben Aidan spent 16 years helping build one of the biggest names in outdoor. Now he’s channeling that experience into protecting the mountains that inspired it all along. This November, he’s bringing that story to ISPO in Amsterdam. Ben is speaking at both the ISPO Leaders’ Summit (3 November) and the ISPO Expo (4-5 November), and his career is basically a trailer for what he’ll cover on stage.
An interview with POW Germany athlete and trail runner Wendall Lorenzen
Wendall Lorenzen lives in Berlin but your just as likely to find him on a narrow trail in the Alps or the low mountain ranges than on the asphalt of the capital. As a trail runner and member of POW Germany’s Athlete Alliance, he combines two things that, for him, are inextricably linked: his passion for outdoor sports and his commitment to protecting nature. POW Germany spoke with him about his motivation, his path to trail running and his involvement with POW.
We’re heading to Brussels for Brand Advocacy Day 2026
Brand Advocacy Day is a one-day gathering that turns awareness into action. POW Europe is hosting its second Brand Advocacy Day on 10 September. This time in Brussels, at the heart of where all EU policy decisions are made. The 2026 edition will pair a morning of advocacy briefing and strategy with an afternoon inside the European Parliament.
EU decisions that will shape climate and environment policies this autumn
The coming months will be decisive when it comes to EU climate and environment policy. Decisions about how we travel and how and how we safeguard the glaciers, snowpack and water systems that a warming world is already putting at risk, are all on the table this autumn. While POW can make sure that EU policymakers know what the outdoor community wants, we make the message louder if industry raises their voice, too.
