Our mission is to rally the outdoor community to lead on climate action.

As lovers of the outdoors, we are privileged. We get to spend countless hours exploring the natural world. But we also see firsthand the changes: unpredictable weather, lost wildlife, and less snow. We see how climate change is already affecting communities less fortunate than ours, and how Europe’s mountains and wild places are suffering.

This means we have a responsibility to act. A responsibility, to use our privilege and voice to drive systemic change that protects our winters and our planet. 

Born in 2007 as a small group of gnarly snowboarders worried about climate change, POW is now the leading voice of the outdoor community on climate action. We’re a global network of over 150,000 supporters and 200+ athlete ambassadors from all corners of the outdoor community, from resorts, brand partners, pro-athletes, and scientists to passionate outdoor enthusiasts.

As our movement has grown, so too has what we do. Alongside raising awareness about climate change’s impact on winter sports, POW advocates for policy change, delivers climate education, and builds impactful collaborations. We bridge the gap between environmental NGOs, industry, sports, federations, and politics, giving us a massive opportunity to influence meaningful change.

The first European chapter started in Norway in 2013, and now we’ve got chapters from the Arctic to the Pyrenees. POW in Europe is made up of 10 national non-profit organisations, all banding together under POW Europe. Like our love of adventure, climate change knows no borders, and POW is also in the US, Canada, Australia, New Zealand, and Japan.

Our mission is to rally the outdoor community to lead on climate action.

POW imagines a world where communities come together to protect the outdoors, enjoying what nature offers while ensuring its resilience for future generations. We believe the best way to create this world is to educate, collaborate, and advocate for climate action.

POW uses the love and passion found in outdoor sports to help brands, organisations, and individuals become impactful climate advocates. Not simply to protect the snow we ride on from melting, the forests we run through from burning, the cliffs we climb on from crumbling, or the river we paddle down from drying up, but to create a climate-friendly society where there’s social justice and respect for all living things.