Atomic and Protect Our Winters Europe Come Together For The First Ski Industry Climate Summit

In a resounding call to arms for the winter sports community, Atomic, the trailblazing ski equipment manufacturer, is set to host the first Ski Industry Climate Summit on September 13th and 14th, 2023. With a commitment to tackle the pressing climate crisis, Atomic’s visionary initiative aims to bring together some of the skiing industry’s major stakeholders under one roof, driving a powerful wave of change.

In an uplifting demonstration of unity, Atomic has called upon the support of Protect Our Winters Europe (POW Europe). With shared determination, Atomic and POW are poised to lead the charge towards transformative action on climate change within the skiing world.

The Ski Industry Climate Summit is not just a conference. Through informative presentations, impactful workshops, and thought-provoking panel discussions, attendees will confront the critical juncture the skiing industry finds itself in. With focus, they will delve into the intricacies of material innovation, circular systems, measurement standards, and potent communication strategies – all pivotal in curbing the industry’s carbon footprint.

In affiliation with the Federation of the European Sporting Goods Industry (FESI), the event stands as an exceptional opportunity for the skiing industry to forge a bond to combat climate challenges head-on. Held in the breathtaking setting of Salzburg, the summit will see more than 100 leaders from acclaimed brands such as Rossignol, Head, Salomon, Völkl, Burton, and Nidecker, as well as revered retailers including Decathlon, Sport Conrad, and Blue Tomato, united with passion.

The summit serves as a beacon for change for all stakeholders working towards the preservation of moving winter sports forward sustainably. In the spirit of collaboration, the summit confronts elemental questions that define the industry’s path to a climate-positive future:

1. What are common standards we can use to improve efforts as hardgoods producers?
2. How can the ski industry secure less impactful (raw-) materials for their products?
3. How can the industry establish a viable circular system for hardgoods?
4. How can hard goods brands and retailers collaborate in a more efficient way?

Working towards solutions to these questions, participants strive to set actionable strategies that will steer the industry towards a future devoted to environmental resilience.

“The inaugural Ski Industry Climate Summit is a milestone that embodies the collective determination of industry leaders to craft a sustainable future. It’s a clarion call to action, where the skiing fraternity unites, transcending individual agendas to nurture a climate-resilient legacy. — Helmut Holzer, Director of Anticipation and Advanced Research at Atomic.