POW NEWS / Business
on August 19, 2026
From Selling Shoes to Saving Slopes: Ben Aidan's Trail to ISPO 2026
Ben Aidan spent 16 years helping build one of the biggest names in outdoor. Now he’s channeling that experience into protecting the mountains that inspired it all along. This November, he’s bringing that story to ISPO in Amsterdam. Ben is speaking at both the ISPO Leaders’ Summit (3 November) and the ISPO Expo (4-5 November), and his career is basically a trailer for what he’ll cover on stage.
on July 22, 2026
We're heading to Brussels for Brand Advocacy Day 2026
Brand Advocacy Day is a one-day gathering that turns awareness into action. POW Europe is hosting its second Brand Advocacy Day on 10 September. This time in Brussels, at the heart of where all EU policy decisions are made. The 2026 edition will pair a morning of advocacy briefing and strategy with an afternoon inside the European Parliament.
on January 27, 2026
Campaign groups unite to supercharge outdoor industry advocacy
Topic: Business
Category: News, Press release
Three of the European outdoor industry’s leading campaign organisations have announced a partnership designed to boost advocacy for the sector. Protect Our Winters Europe (POW), the European Outdoor Conservation Association (EOCA) and the It’s Great Out There Coalition (IGOT) will work together to coordinate public affairs activity, maximising its impact and minimising duplication.
on January 21, 2026
Ski industry unites on climate at third annual summit
The third edition of the Ski Industry Climate Summit marked another milestone for winter sports. What began two years ago as an ambitious focus on […]
on September 17, 2023
Concerns Mount Over Wopke Hoekstra's Potential Appointment as Climate Commissioner
Category: climate change, Climate policy
In a world grappling with the urgent need to combat climate change, every appointment to a position of power has far-reaching consequences. The recent news […]
on September 5, 2023
Results of the EU 2040 Climate Target Consultation
Topic: Business, Campaign, From the Alliance, Policy, POW
Category:
The Commission has published its summary report of the responses received as part of the EU 2040 target public consultation. POW was among 879 respondents […]
on September 1, 2023
Atomic and Protect Our Winters Europe Come Together For The First Ski Industry Climate Summit
Topic: Business, Community, Partnerships, POW
Category: Atomic, Events, partnership
In a resounding call to arms for the winter sports community, Atomic, the trailblazing ski equipment manufacturer, is set to host the first Ski Industry […]
on August 2, 2023
The Nature Restoration Law - passed, just!
Topic: Business, Climate News, POW
Category:
Recently environmental news across Europe has been flooded with updates from the highly contested Nature Restoration Law (NRL). And although many interesting yet infuriating talking […]
on February 24, 2023
POW and SCARPA form a new European Partnership
Topic: Business, Community, Partnerships, POW
Category:
Protect Our Winters is proud to announce a new European level partnership with Scarpa. The Italian boot manufacturer based in Asolo “The City of a Hundred Horizons” has long been known for its cutting-edge mountain footwear but is now gaining prominence for its strides in reducing the environmental impact of its operations.
