Leading The Way

Leading The Way

Europe’s outdoor athletes share not only a passion and extreme dedication for their sport and the outdoors but also an acute awareness of how the natural world around them is changing, and how their livelihoods and entire communities are threatened by climate...
Towards a New Path

Towards a New Path

Back in March, when it became clear that this was not a good time to launch our campaign targeting the aviation kerosene tax exemption (yes, that kind of handled itself, but let’s get back to that), we did a quick pivot. What did the outdoor community want from...
POW @ ISPO MUNICH 2020

POW @ ISPO MUNICH 2020

POW got a great response at the ISPO Munich outdoor show as we launched Protect Our Winters Europe and our European Strategy Plan and hosted a POW Climate Leadership breakfast. More than 200 people turned out as our founder Jeremy Jones called for the outdoor industry...