Global Partnership With Ski Equipment Manufacturers Atomic

Protect Our Winters is excited to announce this new global partnership. The worlds largest ski manufacturer Atomic has just launched its first annual climate impact statement addressing the impact of its business operations, committing to the science-based target initiative, have pledged to reduce its greenhouse gas (GHG) emissions by 50% by 2030 and reach net zero by 2050. To achieve these goals, the company has implemented a strategy based on three pillars: transforming the value chain, innovating for sustainable performance, and collaborating for mass movement.

You can read more on Atomics strategy here.

Atomics Key Principles

Protect Our Winters will be supporting Atomic in these aims by working to build advocacy opportunities that convert Atomics business power into a political leverage, and training Atomic athletes to become climate advocates using their voice to call for systemic action. Later in 2023, Atomic and Protect Our Winters will partner on a ski industry Climate Summit, with the aims of building a shared voice on climate action across the industry and defining a real-world goals on what that means in terms of impact.

“It is inspiring to see a company the size of Atomic working not just to reduce the impact of their own operations, but to take a leadership role in driving climate action from the ski industry. Protect Our Winters is proud to be partnering with them on this initiative and is excited to see what we can achieve together throughout 2023.” —Dan Yates, Partnership Manager at Protect Our Winters Europe.