28 March – 3 April 2022 

 the Pow Mobility Week Challenge 2022

The transport sector is Europe’s second largest emitter of greenhouse gases; contributing more than a quarter of all emissions on the continent. Within the tourism sector, transport accounts for 75% of the global emissions and is one of the major contributions to climate change from the outdoor activities we all love. Transport is therefore a key part of our strategic plan for 2022 and it was great to kick off the year’s actions with #POWMobilityWeek.

Designed to raise awareness of the impact our travel emissions have on our planet, drive cultural change through promoting the use of sustainable transport choices and have some fun on the way, we were stoked to have you join us in this action.

POW Mobility Week has been registered as an action for the European Commission’s  awareness-raising campaign European Mobility Week 2022, which takes place in September. 

Total sustainable kilometers tracked during POW Mobility Week:

A Total of 20 040 KM were tracked sustainably during POW Mobility Week by 5 teams on Active Giving. The same as travelling half way around the world.

POW Team tracked 14689 km

Burton Team tracked 1103 km

Picture Organic Clothing Team tracked 1715 km

deuter Team tracked 2259 km

Klean kanteen Team tracked 274 km

What happened during the week


Jérémie Heitz and Sam Anthamatten speeding down the Northwest Face of Lenzspitze (4294m🇨🇭) with Guido Perrini nailing the incredible shot for La Liste Ski Movie. The line has a vertical change of around 550m and a sustained slope between 50° and 53°. Truly a gem 💪🏼💎

Source (direct links in video):
Guido Perrini 🥂

#steepskihub #valias #steepskiingdoesntexist #ski #skiing #steepskiing #senditandcomeback #sometimeslaterisbetter #mountains #mountaineering #summit #vertical #bigmountain #exposure #skiislife #rideordie #powmobilityweek #findyourfreedom #freeride #noworkonpowderdays #goodlife #attheoffice

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Living in the arctic north means I always have to double or triple up my travels. A summerholiday is not just a trip south for summer, its usually 2 months of living and working down south. And all worktravels are grouped up with multiple missions in one. This March I even managed to fit in a wonderful trip to vatnahalsenhotell with a fantastic group of scientists, leaders and athletes for #tarfalathinktank

It’s not always possible to take all travels with train - but I always try.

protectourwinterseurope #powmobility #powmobilityweek

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mobility 🚲 to 🏫 | #powmobilityweek #powmobilitycomp23 #protectourwinters #machschmalmit #bikechentibruche ...

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RE:THINK your habits and you probably end up having better ones…

#POWMobilitycomp23 #POWMobility #POWMobilityWeek protectourwinterseurope #travelsmarter #takethedamntrain #protectourwinters #protectwhatyoulove #mountains #adventure #snowboarding #splitboarding

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protectourwinterseurope #powmobility #powmobilityweek ...

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protectourwinterseurope #powmobility #powmobilityweek ...

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#powmobility #powmobilityweek protectourwinterseurope ...

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little climbing adventure to Innsbruck downtown
#POWmobility #powmobilityweek protectourwinterseurope protectourwintersitalia

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🥇Ha vinto una E-Bike con questo video🍿andrealamuerte_stt lo scorso anno ha vinto il contest Europa protectourwinterseurope per la mobilità sostenibile👉usare mezzi poco inquinanti per gli spostamenti di tutti i giorni🌱
Partecipa al contest #powmobility-segui le info e condividi il tuo viaggio-puoi vincere una E-Bike iamspecialized
Trai ispirazione dalla #PictureFamily pictureorganicclothing e 🤞💩

#pictureorganicclothing #powmobilityweek #protectyourwinterseurope #rideprotectandshare #pictureorganicclothingitaly #pictureorganicclothingitalia

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Solo weekend in Disentis/ Andermatt was sweet, got some nice cold turns, connected to mountains and shadows, opened up a few valleys and got to dance between the moon and the sun.


Deepest gratitude for being able to do this


#garhammerskitours #volklskis #dalbelloboots #markerproducts #andermatt #disentis #sebastiangarhammerski #freeskiing #skitouring #skitouren #freeride #freerideskiing #mountains #powder #mountaineering #alps #meditation #yoga #mountainspirit #mindfullness #powmobilityweek #protectourwintersweden #protectourwintersswitzerland #protectourwinterseurope #pow

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Sono stata invitata da trenord_discoverytrain e snowitapp a provare il loro TRENO 🚆 DELLA NEVE ❄️ per raggiungere valmalencoskiresort.
Il servizio comprende treno+navetta+skipass.
Nel reel ti racconto tutto🤟

trenord_discoverytrain snowitapp #adv


#montagnachepassione #mobilitàsostenibile #powmobilityweek

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Sfida vinta! Muoversi in modo ecosostenibile per una sertimana? 🌱

🎬 andrealamuerte_stt vince con il suo video la protectourwinterseurope #POWMobilityWeek e lo fa senza usare una #ebike
Guarda il video! Non è sempre facile ma si può fare!
Bravo Andrea! 👏👏


#ecofriendlymoving #newvideo #winner #mobilityweek2022 #ecolifestyle #pictureorganicclothing #surfingitaly #surf #surfinglife

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Are you still in winter mode or already spring? 🌱🎿

Thanks for this pic girls! 🧉

#snowbrow #gnugirls #banskobulgaria #volcom #pirin #explorebulgaria #bulgariaski #gnu #gogglecover #panther #sustainablefashion #lesswaste #fortheplanet #powmobilityweek #teampow #crushit4climate

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Viime viikolla vietettiin #powmobilityweek ’iä. Viikon tarkoituksena oli kannustaa ihmisiä vähähiiliseen matkustamiseen ja liikkumiseen. Miksi?

Lue POWin hallituksen jäsen laura_tarvainen blogi niin tiedät miksi! Linkki biossa!

#liikufiksummin #matkustafiksummim #powmobilityweek #powmobility

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#exploretocreate #ski #montagnes #liveoutdoor #mountains #horspiste #backcountry #freedom #skiderando #skimo #outdoor #thegreatoutdoor #wildlife #wild #skiderandonnée #skitouring #peaudephoque #outsideisfree #dehorscestgratuit #blackdiamondskis
#g3gear #skiuphill #backcountryskiing #outdoor #outdoorlife #onewithnature #vanoise #parcnationaldelavanoise #livethemoment
#powmobility #powmobilityweek

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Competitions held during mobility week

Video Competition 

Credit: Daniel Bear


1. Share your stories featuring how you travel sustainably on Instagram, Facebook, Twitter. Whether you take the train, the bus, the skateboard or walk on your hands. We want to hear your story.

2. Make sure to tag @protectourwinterseurope

3. Use hashtags #POWMobility 

4. Tag your friends and share the stoke

5. Make sure to sign up to the POW Newsletter for the latest information 

Participating Brands

Picture’s community of employees, athletes, and followers got motivated and involved in POW Mobility Week. How? A little education, a little competition, and a lot of fun! They ran a social media campaign leading up to the week, on different transportation methods and their impacts.

During POW Mobility Week they shared stories of  employees using sustainable transport to varying locations. Posted videos on car sharing, taking the train to the mountains, biking to work, using the bus, and even using the telecabine at Les Arc!

Picture also

  • Donated prizes to the POW community
  • Created a team on the Active Giving app
  • Donated money to POW for tracked travels by Picture employees on Active Giving
  • Hosted Picture Day during the week

Burton Europe invited all its employees to join the POW Mobility Week and encouraged them to travel sustainably to the Burton offices all around Europe. They created a Burton Team on Active Giving to maximise their support for POW. They offered employee prizes depending on the points collected in Active Giving. As a highlight of the week they held organise a get-together at the headquarter office in Innsbruck, offering breakfast to all employees coming by bike/bus/feet/skateboard. 


  • Donated prizes to the POW community
  • Created a team on the Active Giving app
  • Held a Burton Day during the week

Specialized provided a Specialized Turbo Tero E-bike 4.0 EQ, the perfect sustainable travel option, as the main prize for POW Mobility Week.

Nidecker encouraged their employees at offices in Switzerland, USA, Italy and France to use low-carbon transport during the POW Mobility Week. Pushing them to get around as sustainably as they could by using electric cars, public transport, carsharing etc. They also encouraged them to register their actions through POW. 

Nidecker also 

  • Donated two snowboards with bindings as prizes to the POW community

Deuter encouraged the deuter family (staff and athletes) to join the POW Mobility Week. Created a team on the Active Giving app and encouraged the deuter family to collect as many km as possible via public transport, bike, e-bike. Deuter also donated to POW through Active Giving. 

Icebug announced the POW mobility week challenge on their Social Media to encourage its followers to join in the challenge. They announce a new employee bike support scheme, to ensure sustainable transport to the office beyond POW Mobility week.



Active Giving supported POW through the Active Giving app, enabling outdoor enthusiasts to track their travels and sport activities and incorporated the tracking of sustainable transport options (electric vehicles, bus, train, tram and metro travels, car-sharing) for POW Mobility Week. They gave all funds raised to POW without charging any fees for the app. 

Virta and POW Finland have been working together to curb traffic emissions for three years. This season we are donating 1€ per electric vehicle charging event from all ski resorts with Virta x POW chargers to POW. To further celebrate POW’s Mobility Week, they matched the turnover made from the chargers for the month of March.


  • Donated money to the Active Giving Fundraising pot
  • Doubled standing donations during the month of March

Bründl Sports motivated employees to join the POW Mobility Week and encouraged them to ditch the car and go to work by public transport or by bike. They covered the costs of the weekly travel pass for the public transport system they used .

During the POW Mobility Week Brundl shared Instagram Stories their employees using public transport to go to work (or ride the bike) and encouraged customers to join us in ditching the car and using public transport, bike or carpools to go to work or on their way to their outdoor activities. Wiord was spread via their newsletter, on digital screens in stores and via Social Media.

Here is a video from Bründl rocking POW Mobility Week.


Ruka Ski Resort & Pyhä Ski Resort informed their social media followers about POW Mobility Week and shared tips on how to reduce co2-emissions during ski holidays.

Both ski resorts are carbon neutral, Pyhä Ski Resort since 2011 and Ruka Ski Resort since 2018. 

Ruka Ski Resort & Pyhä Ski Resort informed their social media followers about POW Mobility Week and shared tips on how to reduce co2-emissions during ski holidays.

Both ski resorts are carbon neutral, Pyhä Ski Resort since 2011 and Ruka Ski Resort since 2018. 


Eurail supported POW Mobility Week with two Interrail Passes valid for 7 days of travel within Europe during 1 month, 2nd class.

Eurail reshared assets on their social channels to bring attention to the importance of sustainable travel. 

As a part of Narvik’s and Norway’s bid for the FIS Alpine World Ski Championships in 2027 they focus on mobility actions during the Norwegian Alpine Ski Championships that takes place in Narvik in the period March 30th – April 5th. Especially the potential for ride sharing to the ski area and competition arena for the many volunteers (around 300 people) that were a part of the event.

Their objective was to reduce the number of cars that pass through the city of Narvik during the course of the event and to also avoid a chaotic parking situations at the ski area.

The “we are Elements”, distributor for Klean Kanteen in Belgium, Netherlands, Luxembourg & France called upon employees to commute by bike and track their non-fossil fuel burning activities through the Active Giving app to fund POW.

They shared POW Mobility Week on social media channels to create awareness around the subject of transport emissions.