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Athlete Alliance
From cutting-edge explorers to Olympic medalists, our athlete ambassadors are our super power.
They push the boundaries of excellence in their sport and represent the best Europe has to offer. They apply that same resolve to advocate for continued climate action. Our athlete’s accomplishments, ethos and stories transcend political affiliation and bias. Get to know their passion for the outdoors—and what they’re doing to save it. Our athlete alliance is composed of the athlete ambassadors of our nine country chapters.
Athletes
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STEFAN GLOWACZ
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LENA STOFFEL
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ANA ZIRNER
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STEFFI MARTH
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BENEDIKT STAUBITZER
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LAURA GRASEMANN
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FLO GASSNER
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LENA MÜLLER
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MORITZ MOOSMAYER
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PHILIPP MOOSMAYER
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JACOB FISCHER
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SARTO MATTEO
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LIV SANSOZ
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ANNA TORRETTA
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CHLOË ROUX-MOLLARD
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OMAR VISINTIN
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PICA HERRY
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SILVIA MOSER
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LEONARD PIERREL
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WILLIAM COCHET
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GIULIA MONEGO
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ELEONORA FERRARI
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SHANTY CIPOLLI
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LEO SIZEFER
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LORIS FRAMARIN
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COLINE BALLET-BAZ
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ALICE LINARI
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VICTOR DAVIET
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ALESI LORENZO
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THOMAS DELFINO
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EMIL ZULIAN
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GAËTAN GAUDISSARD
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GAELLE JOUBERT
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ELENA GRAGLIA
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CHARLY BOGEY
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FEDERICA MINGOLL
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Trail Runner
MARTIN KERN
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ROBIN JANVIER
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JOHANNA RATSCHILLER
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NATHAN PAULIN
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VALENTINA GREGGIO
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KJERSTI BUAAS
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ALEX INSAM
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HELENE OLAFSEN
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ELEONORA DELNEVO
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HEDVIG WESSEL
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ETORE PERSONNETTAZ
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KARSTEN GEFLE
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MICHAEL SINN
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NIKOLAI SCHIRMER
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LUKAS SCHAEFER
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TORMOD GRANHEIM
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MAURIZIO DAVARDA
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EVEN SIGSTAD
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MAGNUS GRANÉR
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SOFIE GIDLUND
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EMELIE FORSBERG
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EVELINA NILSSON
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TOM-OLIVER HEDVALL
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MICKE AF EKENSTAM
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JENNY RÅGHALL
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CARL LUNDBERG
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JOHAN JOHNSSON
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ENNI RUKAJÄRVI
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ANTTI AUTTI
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AINO-KAISA SAARINEN
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MARTTI JYLHÄ
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SINI PYY
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MATTI SUUR-HAMARI
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MERLE SOPPELA
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MIIKKA HAST
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JANNE LIPSANEN
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ARI LUUSUA
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ANTON LINDFORS
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PEKKA HYYSALO
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SANNA KAIVANTOLA
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INKA HOLCK
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ARTO MAJAVA
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ANTTE LAUHAMAA
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SIV KNUDSEN
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ERIK NORDIN
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ALINE BOCK
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EMMA TWYFORD
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JONJOE BOULTER
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KATIE ORMEROD
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MARK BEAUMONT
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MATT HELLIKER
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MATT MC CORMICK
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NEIL MC NAB
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ROBBIE PHILLIPS
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KILIAN ECHALLIER
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WARREN SMITH
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PAULA ZIBASA
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ROSINA FRIEDL
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SABINE SCHÖFFMANN
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VALI WERNER TUTSCHKU
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ANNE WANGLER
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ALEX PAYER
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BENJAMIN KALRA
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CHRISTIAN PESSL
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TIMMY SCHRÖDER
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EMMA LANTOS
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FRANCESCO DRAGO
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NURIÁ CASTÁN
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LEA BAUMSCHLAGER
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NEIL WILLIMAN
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WENDELIN MÖRTENDORFER
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LUKAS ELLENSOHN
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SIGRUN KLEINRATH
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MANU MANDL
Turn Your Passion into Action
We believe in putting a price on carbon to reduce emissions, mitigate climate change and account for the actual costs.
News

The Outdoor Industry Demands Climate Policy
The European outdoor industry sits in a key position in the fight against climate change. Its customer base sees the impact of climate change first hand; from the shrinking glaciers and decreased snowpack to increased rockfall and extreme weather events.

Ride for Glaciers – Pär Johan’s Bicycle Journey Across Europe
How long do you think it takes to fly from Sweden to Italy? If you guessed three-four hours, you’d be on target. But what if you wanted to bike it? For dedicated POW member Pär Johan Åstrand, he’s given himself 32...

COP26 – A CLIMATE CONFERENCE WE HAVE BEEN WAITING FOR
31st October to 12th of November 2021. It is the most important annual climate conference and was initiated three decades ago by the United Nations. After not taking place as planned in 2020 due to the global COVID-19 pandemic, COP26 deals with exceptionally high expectations from governments, companies, and the civil society alike. The reasons for this are manifold, however three of them stand out.

Leading The Way
At the start of this winter, more than 50 of the most accomplished outdoor athletes in Europe, from mountain guides to mountain bikers, climbers to speed skiers, freeriders to highliners, stepped up to add their voices to our #LeadTheWay campaign pressing European leaders to show maximum climate ambition in setting Europe’s 2030 climate target.

A Partnership That Goes Beyond Footwear
We are thrilled to announce our exciting partnership with Icebug, a brand renowned for its world-leading traction and continuous innovation in footwear technology. Icebug has consistently been a trailblazer in the...

FIS Petition launches debate on FIS Race Calendar
19th October Protect Our Winters launched a public petition calling on FIS to #tryharder and become the climate leader our sport deserves. The petition came after FIS took insufficient climate action despite the...