The Creative Alliance includes some of the best and most innovative storytellers in the country. From Oscar-winning documentary filmmakers, to renowned adventure, action and environmental photographers, to journalists and multimedia artists, these creative partners are critical in helping translate POW’s climate message to our community with stunning visuals. Art has always been a tool for moving society forward, for breaking molds and changing world views.
Turn Your Passion into Action
We believe in putting a price on carbon to reduce emissions, mitigate climate change and account for the actual costs.
The European outdoor industry sits in a key position in the fight against climate change. Its customer base sees the impact of climate change first hand; from the shrinking glaciers and decreased snowpack to increased rockfall and extreme weather events.
How long do you think it takes to fly from Sweden to Italy? If you guessed three-four hours, you’d be on target. But what if you wanted to bike it? For dedicated POW member Pär Johan Åstrand, he’s given himself 32...
31st October to 12th of November 2021. It is the most important annual climate conference and was initiated three decades ago by the United Nations. After not taking place as planned in 2020 due to the global COVID-19 pandemic, COP26 deals with exceptionally high expectations from governments, companies, and the civil society alike. The reasons for this are manifold, however three of them stand out.
At the start of this winter, more than 50 of the most accomplished outdoor athletes in Europe, from mountain guides to mountain bikers, climbers to speed skiers, freeriders to highliners, stepped up to add their voices to our #LeadTheWay campaign pressing European leaders to show maximum climate ambition in setting Europe’s 2030 climate target.
We are thrilled to announce our exciting partnership with Icebug, a brand renowned for its world-leading traction and continuous innovation in footwear technology. Icebug has consistently been a trailblazer in the...
19th October Protect Our Winters launched a public petition calling on FIS to #tryharder and become the climate leader our sport deserves. The petition came after FIS took insufficient climate action despite the...