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Creative Alliance

The Creative Alliance includes some of the best and most innovative storytellers in the country. From Oscar-winning documentary filmmakers, to renowned adventure, action and environmental photographers, to journalists and multimedia artists, these creative partners are critical in helping translate POW’s climate message to our community with stunning visuals. Art has always been a tool for moving society forward, for breaking molds and changing world views.

Creatives

  • LUKAS SCHAEFER

    Bio

  • PELTSI PELTOLA

    Bio

  • HARRI TARVAINEN

    Bio

  • EEVA MÄKINEN

    Bio

  • AINO HUOTARI

    Bio

  • JANI JOHANSÉN

    Bio

  • KAJSA SILOW

    Bio

  • RICKARD CROY

    Bio

  • ED LEIGH

    Bio

  • MARK BEAUMONT

    Bio

Turn Your Passion into Action

We believe in putting a price on carbon to reduce emissions, mitigate climate change and account for the actual costs.

News

The Outdoor Industry Demands Climate Policy

The Outdoor Industry Demands Climate Policy

The European outdoor industry sits in a key position in the fight against climate change. Its customer base sees the impact of climate change first hand; from the shrinking glaciers and decreased snowpack to increased rockfall and extreme weather events.

COP26 – A CLIMATE CONFERENCE WE HAVE BEEN WAITING FOR

COP26 – A CLIMATE CONFERENCE WE HAVE BEEN WAITING FOR

31st October to 12th of November 2021. It is the most important annual climate conference and was initiated three decades ago by the United Nations. After not taking place as planned in 2020 due to the global COVID-19 pandemic, COP26 deals with exceptionally high expectations from governments, companies, and the civil society alike. The reasons for this are manifold, however three of them stand out.

Leading The Way

Leading The Way

At the start of this winter, more than 50 of the most accomplished outdoor athletes in Europe, from mountain guides to mountain bikers, climbers to speed skiers, freeriders to highliners, stepped up to add their voices to our #LeadTheWay campaign pressing European leaders to show maximum climate ambition in setting Europe’s 2030 climate target.

A Partnership That Goes Beyond Footwear

A Partnership That Goes Beyond Footwear

We are thrilled to announce our exciting partnership with Icebug, a brand renowned for its world-leading traction and continuous innovation in footwear technology. Icebug has consistently been a trailblazer in the...

FIS Petition launches debate on FIS Race Calendar

FIS Petition launches debate on FIS Race Calendar

19th October Protect Our Winters launched a public petition calling on FIS to #tryharder and become the climate leader our sport deserves. The petition came after FIS took insufficient climate action despite the...

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