Record temperatures in Europe’s alps

Record temperatures in Europe’s alps

What’s going on? The first week in January brought high temperatures (over 20 degrees in Switzerland) and a lack of snow that forced ski slopes across the European Alps to close. In the worst start to the winter season in living memory the Alps has seen its usual new...
Towards a New Path

Towards a New Path

Back in March, when it became clear that this was not a good time to launch our campaign targeting the aviation kerosene tax exemption (yes, that kind of handled itself, but let’s get back to that), we did a quick pivot. What did the outdoor community want from...
After COVID-19?

After COVID-19?

As much as we’d like to be announcing to you the launch of our new campaign right now, this is not the moment. The COVID-19 pandemic affects us all and needs us to prioritise taking precautions and restricting our activity, in line with WHO and government...
POW @ ISPO MUNICH 2020

POW @ ISPO MUNICH 2020

POW got a great response at the ISPO Munich outdoor show as we launched Protect Our Winters Europe and our European Strategy Plan and hosted a POW Climate Leadership breakfast. More than 200 people turned out as our founder Jeremy Jones called for the outdoor industry...