POW NEWS / Events
on August 19, 2026
From Selling Shoes to Saving Slopes: Ben Aidan's Trail to ISPO 2026
Ben Aidan spent 16 years helping build one of the biggest names in outdoor. Now he’s channeling that experience into protecting the mountains that inspired it all along. This November, he’s bringing that story to ISPO in Amsterdam. Ben is speaking at both the ISPO Leaders’ Summit (3 November) and the ISPO Expo (4-5 November), and his career is basically a trailer for what he’ll cover on stage.
on July 22, 2026
We're heading to Brussels for Brand Advocacy Day 2026
Brand Advocacy Day is a one-day gathering that turns awareness into action. POW Europe is hosting its second Brand Advocacy Day on 10 September. This time in Brussels, at the heart of where all EU policy decisions are made. The 2026 edition will pair a morning of advocacy briefing and strategy with an afternoon inside the European Parliament.
on September 1, 2023
Atomic and Protect Our Winters Europe Come Together For The First Ski Industry Climate Summit
Topic: Business, Community, Partnerships, POW
Category: Atomic, Events, partnership
In a resounding call to arms for the winter sports community, Atomic, the trailblazing ski equipment manufacturer, is set to host the first Ski Industry […]
