After 24 months of advocacy efforts directed at UTMB, POW is pleased that the organisation is finally showing a decline, driven primarily by a reduced number of participants and attendees (≈280 fewer runners in 2025, a 2.5% decrease), as well as a decrease in the number of media representatives, guests, and partners (≈560 fewer people). These measures are in line with UTMB’s goal of a 20% reduction in the carbon footprint by 2030. However, it remains insufficient unless additional actions are implemented.

Ahead of the 2026 the International Ski and Snowboard Federation (FIS) elections, Protect Our Winters Europe and its national POW chapters assessed the climate action and sustainability commitments of each FIS presidential candidate ahead of elections. We asked all three candidates eight questions about their climate and sustainability commitments.

Three of the European outdoor industry’s leading campaign organisations have announced a partnership designed to boost advocacy for the sector. Protect Our Winters Europe (POW), the European Outdoor Conservation Association (EOCA) and the It’s Great Out There Coalition (IGOT) will work together to coordinate public affairs activity, maximising its impact and minimising duplication.

The third edition of the Ski Industry Climate Summit marked another milestone for winter sports. What began two years ago as an ambitious focus on […]

The GenGreen Project has officially launched, with an energy-packed kickoff meeting in Copenhagen. This ambitious initiative brings together key stakeholders, youth representatives, and experts in […]

Winter sports are already being significantly affected by the climate crisis. Rising temperatures and shrinking snowfall threaten the very existence of the sports we love. […]

At POW, we’re proud to continue our impactful partnership with Swedish footwear brand Icebug, a company that has redefined sustainability in the outdoor industry. Known […]