POW NEWS / Press release
on August 26, 2026
UTMB: Modest progress, but the path to a 20% reduction by 2030 remains fragile
Topic: Advocacy, Trail running
Category: News, Press release
After 24 months of advocacy efforts directed at UTMB, POW is pleased that the organisation is finally showing a decline, driven primarily by a reduced number of participants and attendees (≈280 fewer runners in 2025, a 2.5% decrease), as well as a decrease in the number of media representatives, guests, and partners (≈560 fewer people). These measures are in line with UTMB’s goal of a 20% reduction in the carbon footprint by 2030. However, it remains insufficient unless additional actions are implemented.
on January 27, 2026
Campaign groups unite to supercharge outdoor industry advocacy
Topic: Business
Category: News, Press release
Three of the European outdoor industry’s leading campaign organisations have announced a partnership designed to boost advocacy for the sector. Protect Our Winters Europe (POW), the European Outdoor Conservation Association (EOCA) and the It’s Great Out There Coalition (IGOT) will work together to coordinate public affairs activity, maximising its impact and minimising duplication.
